Our story

Our story is born from the union of two complementary trajectories.

Our story

Our story is born from the union of two complementary trajectories.

Over 25 years of experience in corporate communications, branding, public relations, graphic design, and content creation for global and personal brands.

More than a decade of training in well-being, leadership, and personal development, incorporating a human and in-depth perspective into our work.

This fusion allows us to offer solutions that balance the analytical with the creative, the rational with the intuitive, and the professional with the emotional.

This fusion allows us to offer solutions that balance the analytical with the creative, the rational with the intuitive, and the professional with the emotional.

OUR MISSION

OUR VISION

Our mission is to help brands and individuals find their voice and share it with authenticity, clarity, and heart, transforming ideas into messages that inspire trust, generate connection, and reflect their true selves.

Our vision is to be the trusted partner that empowers brands and individuals to communicate authentically by blending strategy, creativity, and well-being to build trust. We aspire to foster meaningful connections, and create lasting impact.

OUR MISSION

Our mission is to help brands and individuals find their voice and share it with authenticity, clarity, and heart, transforming ideas into messages that inspire trust, generate connection, and reflect their true selves.

OUR VISION

Our vision is to be the trusted partner that empowers brands and individuals to communicate authentically by blending strategy, creativity, and well-being to build trust. We aspire to foster meaningful connections, and create lasting impact.

Who we are

Irais

Co-founder | Creative Director,
Via Verb & Co.

She combines creative and strategic vision to elevate brands’ visual communication. With a background in Visual Arts, Instructional Design, and UX—and international experience in education and leadership—she blends artistry and strategy to help brands communicate with clarity and creativity. Drawing from her love of painting, photography, and storytelling, and her understanding of diverse cultures, she now focuses on crafting visual identities that reflect a company’s values and truly connect with people.

Fayne

Co-founder | Director of Strategy and Communication,
Via Verb & Co.

She is a communications and PR leader with experience across Latin America and the U.S., driving initiatives for brands such as Visa, Estée Lauder, Hermès, TransUnion, Mercado Libre, and Despegar. She has built corporate communications teams, led IPO media strategies, and developed CSR, government relations, and ESG programs with regional impact. Holding degrees in journalism, communications, marketing, and media, as well as certifications in crisis management and spokesperson training. She blends her corporate expertise with over 1,200 hours of Yoga and Ayurveda study, bringing both strategy and humanity to leadership and communication.