IDEAS IN ACTION
Mercado Libre in the Media
Mercado Libre in the Media
Mercado Libre is a leading technology company in Latin America, offering an ecosystem that integrates e-commerce and financial services across the region.
Our experience with Mercado Libre included strategic communication initiatives designed to strengthen their market position.
The work included announcing their new Managing Director in Mexico and managing key partnerships with government entities.
Strategic Results
Pre-Launch Preparation
Media relations training for executives, tailored messaging development, and data-backed briefings.
Supporting Assets
Creation of visual assets, executive bios, personalized press pitches, op-eds, and Q&A templates
Thought Leadership
The strategy secured an exclusive front-page op-ed in a Tier 1 publication, reinforcing the new Managing Director’s position as an industry leader.
Government Partnership
Communications were also managed for two strategic agreements between Mercado Libre and Mexican government entities. Generating extensive media coverage and cementing the company’s role as a key player in the growth of the digital ecosystem.
Communications were also managed for two strategic agreements between Mercado Libre and Mexican government entities. Generating extensive media coverage and cementing the company’s role as a key player in the growth of the digital ecosystem.
The strategy strengthened Mercado Libre’s media presence, elevated the new Managing Director’s profile as a trusted industry voice, and consolidated the company’s relationships with top-tier outlets and government institutions.
These efforts laid a strong foundation for sustained visibility, influence, and strategic market positioning.
The 10 most purchased items on Mercado Libre in 2015
Internal consumer data was turned into a compelling seasonal narrative, securing an engaging year-end feature on the most popular products among Mexican shoppers in 2015.
Millennials: a key niche for e-commerce?
By connecting demographic trends with platform updates, the pitch led to a Forbes analysis on how millennial shopping habits were driving Mercado Libre to elevate its mobile experience.
Mercado Libre celebrates its 11th anniversary.
Capitalizing on a major corporate milestone, Mercado Libre’s 11th anniversary was framed as a broader narrative showcasing its growth from a local startup into Latin America’s e-commerce benchmark.
The success of Mercado Libre, the eBay of Latin America
Through targeted media positioning, an in-depth profile was secured highlighting Mercado Libre as the “eBay of Latin America” during a period of massive regional e-commerce expansion.
Mercado Libre and PROFEPA Partner to Regulate Online Wildlife Sales
The PR strategy for this public sector partnership generated nationwide coverage highlighting joint efforts between Mercado Libre and environmental authorities to combat illegal online wildlife trade.
Mercado Libre’s revenue rises 17% in the second quarter of 2015.
Strategic framing of the corporate financial results generated high-impact coverage on Mercado Libre’s Q2 2015 performance—focusing on the surge in mobile transactions.
Mercado Libre Mexico Names New Managing Director
Through a targeted media campaign and specialized tech press briefings during the leadership transition, the campaign generated extensive coverage of the appointment of Mercado Libre’s new Managing Director in Mexico. Highlights included a feature story in Forbes showcasing his track record in South America since 2005 and his strategy to empower SMEs, major retailers, and the local tech ecosystem.